Rubin is highly respected by his students due to the wealth of corporate experience he brings to the classroom from his past roles as a marketing executive with global firms.
“Rich Rubin has been a wonderful addition to our faculty. His business experience along with his passion for his students exemplifies what we want in our business faculty,” Dean Kevin O’Mara said. “Campbell Business and our students are fortunate to have Professor Rubin on our faculty.”
Students also value Rubin’s commitment to their personal development. In their evaluations, his students express that he genuinely cares about them as both a person and a student.
Rubin possesses the rare combination of qualities found in outstanding teachers and mentors – intellect, expertise, passion, curiosity, high expectations, openness, and compassion.
Prior to entering academia, Rubin had an extensive and successful career in corporate America. He held executive global marketing positions at firms such as IBM and SAP while leading marketing projects for Pepsi-Cola, Colgate-Palmolive, Ciba-Geigy, British Airways and Hertz, to name but a few.
His experience with high-profile global clients allows Professor Rubin to infuse globalization to the Campbell business school program. His additional expertise in digital marketing perfectly matches today’s marketing field.
While his credentials and experiences are of unquestioned value, it is his contributions as a teacher and mentor that have the largest impact.
Rubin utilizes engaging pedagogy and projects while also stressing both written and verbal communication. This commitment requires more work for him but a highly educational experience for his students.
His impact extends well beyond the classroom. For example, he leads the Marketing majors’ annual pilgrimage to outstanding barbecue establishments in an effort to enhance the bond between majors and their faculty.
Rubin also established and coaches the Campbell club lacrosse team, a passion project he particularly enjoys as a member of a national champion lacrosse team during his college years.